Our team.

Suzie Baleson

Suzie Baleson is the founder of our partner agency, Wellth Collective. Wellth Collective has helped create the healthy hospitality market by launching wellness initiatives for the world’s top hospitality brands and government partners, including New York City’s Meatpacking Business Improvement District, The City of Austin, Highgate Hotels, Virgin Hotels, Marriott, Gurney’s Resorts, Refinery Hotel and more. The agency has brought top consumer brands into the wellness experiential market, including Under Armour, Lululemon, Core Water, Body Armor, Lifeway Foods and Blue Print Cleanse.

Prior to immersing herself in her passion for wellness, Ms. Baleson worked in real estate and accounting as a Partner in a $350 million Las Vegas-based development fund. Early in her career, Ms. Baleson worked in international tax accounting at Alvarez & Marsal where she was involved in restructuring clients for tax efficiency and negotiating long-term tax incentives with local governments in Asia, Europe, and the United States. Find more on Ms. Baleson here.

Allie Hope

Allie Hope joined Virgin Hotels in 2010 as the second employee and helped put the brand on the map with the opening of its flagship location in 2015. Ms. Hope has since led the development of five additional hotels for the brand, five hotels under construction, and an extensive pipeline of planned properties. In addition to development, Ms. Hope held many other roles within Virgin Hotels that helped mold its identity since inception, including establishing the relationships between the brand and its partners, building a global team, and setting brand strategy. She will continue to serve as an advisor to the business.

Prior to joining Virgin Hotels, Ms. Hope worked at Sunstone Hotel Investors, a publicly traded real estate investment trust where she was involved in acquisitions, dispositions and asset management. Ms. Hope is a graduate of Cornell’s School of Hotel Administration where she received the Dean’s Baccalaureate Service Award for her contributions to the local community during her tenure in Ithaca.